Idris Elba, Tom Hanks and Rita Wilson are among some of the high-profile names who have tested positive for coronavirus.
On Thursday, New York Gov. Andrew Cuomo launched “Mask Up America,” a star-studded campaign urging Americans to wear face masks in public to slow the spread of the coronavirus.
The campaign includes a series of short videos, produced by Tribeca films CEO Jane Rosenthal and directed by Oscar winner Kathryn Bigelow, that feature celebrities talking about the importance of wearing face masks.
The campaign will debut eight public service announcements with celebs De Niro, Kaitlyn Dever, Jamie Foxx, John Leguizamo, Anthony Mackie, Rosie Perez and Pompeo. The first two videos, with voice-overs by Freeman and Jeffrey Wright, came out Thursday.
The PSAs will air in donated media time and space throughout the country.
Cuomo said in a statement that wearing a mask is essential for protecting one another from contracting COVID-19.
“We can only beat this virus if we are united as one, not divided by ideology or politics,” he continued. “In that spirit we worked with the best and most creative team to deliver this vital message in multiple ways and in different voices – I wear a mask to protect you and you wear a mask to protect me. It is simple as that. Mask Up America.”
Other celebrities have also used their platforms to advocate for face masks.
Tom Hanks and his wife, Rita Wilson, both tested positive for coronavirus in early March while traveling in Australia. They have since fully recovered after weeks of self-isolation, but Hanks is still urging others to do their part by wearing masks.
“There’s really only three things we can do in order to get to tomorrow: Wear a mask, social distance, wash our hands,” he said at a news conference for his Apple TV+ movie “Greyhound.”
He continued to urge people to “do your part” during the pandemic.
“Those things are so simple, so easy, if anybody cannot find it in themselves to practice those three very basic things – I just think shame on you.”
Other celebrities share Hanks’ sentiment. Jennifer Aniston slammed the politicization of face coverings on Instagram on June 30 and shared a friendly reminder to “wear a damn mask.”
“People seem worried about their ‘rights being taken away’ by being asked to wear a mask,” Aniston captioned a picture of herself wearing one. “This simple and effective recommendation is being politicized at the expense of peoples’ lives. And it really shouldn’t be a debate.”
The “Friends” alum said she does “believe in the basic goodness of people” and acknowledged that masks are “inconvenient and uncomfortable.” But Aniston emphasized that…